Project:  Translation of Eight Books into Macedonian Language

Description: The project encompasses translation into Macedonian language of titles by eight significant contemporary European authors, and promotion of the publications. Selected works come from various geographical and cultural backgrounds that provide, as much as it is possible in the framework of the project, a wider picture of linguistic, stylistic, thematic and genre diversity of European literature.The selection of the works to be translated puts a special emphasis on the balance between translations of European literatures that are already well present and available (German, Italian, Spanish) and those of little presence, or that are still to be introduced into Macedonian, like those from the Swedish or Slovak literatures.Three of the listed books have won the European Prize for Literature (“Something Written”, “Handlingen”, “Seeing People Off”). Other selected authors have won prestigious domestic awards and are important initiators of the literary life in their respective countries. These facts guaranty the quality of the selected works representing some of the most significant authors of European literature at the moment.The promotion strategy is an essential part of the project, inseparable from the translation and the publication part. A list of activities is envisioned to follow each published book: a promotion event with the author, arranged media coverage (including interviews with each of the authors), digital supporting tools (web page, social networks), promo materials (catalogue, posters), and internet, radio and TV advertisements.The distribution plan is based on the distribution of the books in all bookstores in Skopje and in the country, as well in several national supermarket chains. The digital distribution consists of selling the books via several internet sellers, and on Magor’s web page.