Project:   Cut A Way on-line and off-line: new digital forms of film distribution in the Balkans Volume 2

Description: The project marked for the first time that a multiplatform day-and-date release in theatres and 2 VOD platforms occurred in Macedonia, Croatia and Albania. Under organization of Cutaway, Radar and Tirana film institute movie for children (Danish movie “The Incredible Story of the Giant Pear” - dubbed in Macedonian, Albanian and Croatian language) was screened on-line and off-line in the same release week in the countries concerned, and in Croatia it was screened for the first time on two VOD platforms at once with the theatrical release. This daring business model proved as successful – because of the buzz around the film, in Macedonia only it was screened in 25 venues! Part of the insight can be viewed on our Facebook page: https://www.facebook.com/cutawayonlineoffline/.
One film, three languages, three countries, two online platforms with unlimited possibilities for viewing on all electronic devices. With the combination of theatres and online distribution, the film reached a large number of viewers. This was accompanied with developing web application specialized for promotion of children films that are part of the repertoire of the cinema “Millennium” in Skopje. In addition to this we implemented the repertoire of Cineplexx cinema in Skopje that occasionally screens European children films and the film included in the project was also screened there. Because of the fact that the specialized web applications are non-existing in this part of the world, we believe that this web application will help in promotion of our repertoire for children and YA, and it will contribute towards audience development, having in mind that the information will be spread more efficiently to the public.
Please find a link to download the App and the same App is available in Play Store - kidssquare_1.0.0.apk
https://play.google.com/store/apps/details?id=kidssquare.mk.cinemaapp
The project “Cutaway online and offline: New digital forms for film distribution in the Balkans 2”, supported by the call for innovative distribution models by the MEDIA programme of Creative Europe, began implementation in November 2017. It began with the screening of the German drama “Fado” and the children’s film “Rettet Raffi” at Tirana International Film Festival and Cinedays European Film Festival.