Enchanting storyland

City of Skopje
: 604641-CREA-1-2018-1-MK-CULT-LIT1
: Education, employment and social policies
: 53.862,00 €
: 15.1.2019
: Culture
: 15.01.2019
: Grant
: 53.862,00 €

: The project foresees the translation and publication of 10 high-quality literary works for children coming from various and, in most part, underrepresented literary scenes and languages. Specifically focusing on diversity of genres and narratives, the proposed books address to different age groups with aim to 1) contribute towards a wider circulation of books written by European authors available to the Macedonian readers 2) enriching the literary fund with books that are less represented on the Macedonian publishing scene – that are the children books. Motivated by the evident shortage of contemporary literary works for children in translation, in contrast to the relatively high representation of books for adults, we felt the necessity to create a project that will target and animate the younger audience. Our editorial, marketing and promotional strategy, are all directed towards raising this audience’s interest for reading, on their personal and social development, providing ways for learning and developing skills, learning about the things that matter in life, the things that make us mature and most of all to develop positive attitude toward the culture of others, thus promoting the European value.This project will contribute towards reaching and creating a new readership and increase the number of a future generation of readers, instill a sense of love for literature and explore new ways of promoting cultural dialogue, developing a favorable attitude toward books as an enrichment to their lives, stimulating and expanding imaginations, learning ways to cope with their own feelings and problems, widening horizons, stimulating aesthetic development through illustrations. By implementing the project, we believe it will significantly change the status of the literature for children, the way this literature is communicated and promoted on the scene.