:
Sub-project no.LRC-1/18-SG-4
:
Competitiveness and Innovation
:
39.274,00 €
:
17.1.2019
:
Tourism policy and administrative management
:
N/A
:
Sub-grant
:
44.005,00 €
: Association of Citizens for Promotion of Tourism, Dzeben Vodic, Skopje
: Sub-project objective:
Enhance the tourism competitiveness through promotion across print and online media and to improve the services/products based on the knowledge about the needs of the tourists, which is directly affecting their decisions and actions undertaken in all ten destinations.
Sub-project activities:
• Setting up the Web page;
• Social promotion on Facebook;
• Creation of unique, engaging and relevant content on a blog since story telling is at the very heart of destination marketing;
• Introduction of print bilingual English/Macedonian A5 guide in 15.000 copies
• Conducting of 5 workshops with practical solutions and developing skills for new tourism opportunities